You've Been Doing the Work the Site Should Be Doing.Website con Intención: The Site, a 5-page site with the copy written for you and a system behind it
Five pages, the copy written for you and a system behind them, built with Sites, Strategy y Systems con Intención™. So the site answers the questions you keep answering, sends people where they need to go and holds the part you've been holding by hand.
A 5-page site. From $10,000.Tell me what the business does now. Most take 6 to 8 weeks once we've scoped it.
more bookings for a core experience in the first 90 days. That was a full rebuild, a bigger engagement than this one. The scale is part of the number.
Website Redesign Case Study: 60% More Bookings in 90 Daysmore revenue from organic search, same rebuild, same 90 days
seasonal revenue growth across all offerings, same rebuild
What the Build Includes
One defined scope, five pages, nothing to assemble afterward:
home, about, services, contact and one more that earns its place. A blog index counts as one of them. We pick the five together before anything gets designed.
I interview you and write every page. Headlines, the bits that do the selling, the calls to action. This is the part that stalls most site projects and it's usually what people are really buying.
design, responsive layout, development, your forms, QA and launch. Two rounds of revisions in total. Two meetings, a kickoff and a launch, with everything else async.
keyword research first, so we know what people are actually searching and which of the five pages should answer it. Then titles, descriptions, structure and the measurement setup. If you're replacing a site, the URLs worth keeping get pointed at their new homes so the links people already have keep working.
usually the inquiry path. The form lands in your CRM, the person gets a confirmation and you get told. One connected thing so you stop checking. It runs on the tools you already pay for, so the subscription stays on your side, and anything multi-step or touching payments is its own project with its own quote.
a recorded walkthrough of your actual site plus a short guide written for your build: how to change a sentence, swap a photo, update the blog and find where your leads land. You won't need to hire someone every time you want to reword a paragraph. Thirty days after launch I check in so you can ask whatever came up once you'd been using it.
A standard extra page starts at $750, with the design and the copy done by me. Anything that needs its own layout gets quoted on its own. Your legal pages are yours to provide.
What's Not in It
So nobody finds out halfway through, the five pages don't come with:
- a sixth page at no charge
- a third round of revisions
- a logo or a brand identity
- photography or a shoot
- moving an existing blog across
- a shop, a members area or a booking system
- your legal pages, which are yours to write
- ongoing SEO, content or maintenance after launch
If something turns up that genuinely changes how much work the five pages take, I stop and tell you before I touch it. You get a written change order with the number on it, so nothing lands on your invoice that you didn't approve first.
Before We Start, You'll Have
- The problem we're solving
- The scope
- The five pages, named
- Who's responsible for what
- The timeline
- The approval points
- The definition of done
I read every inquiry myself and reply with the next step: a proposal, a few questions or a Strategic Cafecito if we need to diagnose first. No sales call.
You'll see it at four checkpoints: Define, Design, Refine and launch. Approvals happen in writing between them, so we're never waiting on a calendar to keep moving.
Sites, Strategy y Systems con Intención™
The 3×3 method behind the build.Even at five pages, the order matters. I start with what the business is and who it's for, because a site can be built perfectly and still point at the wrong thing.
This is the identity layer. Your positioning, voice, values, offers, goals and capacity. The business you're trying to build. Before we create the infrastructure, we need to know what that infrastructure is supposed to support.
This is the translation layer. Research, SEO, UX, customer journey, conversion logic, content pathways and technology decisions. Strategy takes what the business means and turns it into a path someone else can follow.
This is the operational layer. Automations, CRM, lead flow, tracking, scheduling, handoffs and backend workflows. Systems make sure the promise on the front end can be supported behind the scenes.
This Is Probably for You If
- People already buy from you and the site isn't part of how that happens.
- You're the one explaining the offer every time, in DMs, on calls, in voice notes.
- You've got a site you're quietly embarrassed to send. Or nothing to send at all.
- You've paid for the cheap version before and you're done doing that.
- You want someone to write it, because you've been meaning to for a year.
- You want one person who owns the copy, the build and what happens after someone fills in the form.
This Probably Isn't
- You're still deciding what you sell and who it's for. Start with a Strategic Cafecito.
- You need one page fixed or one thing connected. That's Projects con Intención.
- Your whole infrastructure has been outgrown and the site is only part of it. That's the full rebuild, from $30,000.
- You need twelve pages, a booking system, a members area and a shop. Tell me anyway and I'll quote it.
- You want someone to build what you've already specced, without asking why.
- Or you want the cheapest site you can find. I'm not that.
If you're not sure five pages covers it, let's figure that out before you buy.
Start with a Strategic Cafecito
I'm Kristine Gonzalez.
Twelve-plus years in, first-gen grad with a degree in Advertising and PR, now Director of Web and Automation at a HubSpot-certified agency.
I've worked on 100+ sites, from nonprofits to multi-million-dollar businesses. I build structure: systems that hold, infrastructure shaped around how you move.
- Framework
- Creator of the Sites, Strategy y Systems con Intención™ Framework
- Certified
- HubSpot Inbound Marketing, Marketing Software, SEO I, SEO II and Growth-Driven Design; Google Analytics; Webflow 101, Layout One and CMS
- Industries
- Tourism, hospitality, non-profit and service-based businesses
That covers the five pages, the copy and the system. A standard extra page starts at $750. Your proposal defines the final price, timeline, payment structure, responsibilities and scope before anything starts.
Questions
What is this, exactly?
A five-page site with the copy written for you and a system behind it. I interview you, write the pages, build them and connect the one thing that has to keep running after you launch.
The method is Sites, Strategy y Systems con Intención™, run at the size of a five-page site.
What if five pages isn't enough?
Most service businesses need fewer pages than they think. Five covers home, about, services, contact and one more that's doing a real job. A blog index counts as one of them.
If you need more, a standard page starts at $750 with the copy written. Anything that needs its own layout gets its own quote. We decide that while we're scoping instead of discovering it halfway through.
Why wouldn't I just hire a web designer for this?
You can get a site built for less. You've probably seen the $500 version. What you're paying for here is the decisions made before anything gets designed: what the pages are, what each one has to do and what happens after somebody fills in the form. A designer builds what you ask for. I ask what the business needs to hold first.
How much is it?
Five pages, the copy and the system, starting at $10,000. A standard extra page starts at $750, and anything that needs its own layout gets quoted separately. Your proposal sets the final number, the timeline and who owns what before anything starts.
Can this replace the site I already have?
Yes. The URLs worth keeping get pointed at their new homes so the links people already have keep working. Rankings still have to be earned, and anybody who promises you otherwise is selling something. If the current site has years of traffic, a big blog or a lot of URLs, that's more work than this scope covers. Send it over and I'll tell you before you commit. If what you need isn't clear yet, a deeper Strategic Cafecito can get us there first.
I'd rather lose the sale than hand you a scope that's smaller than the job.
Do I have to write anything?
You have to talk. I interview you, then I write it, and you review twice. The one thing I need from you is your legal pages. If what you really need is one page fixed, Projects con Intención may be the better buy. If you want somebody on all of it every month after launch, Base Fuerte Advisory is that.
Writing is the part that stalls every site project. It's most of why this costs what it costs.
What's the system?
Usually the inquiry path. The form lands in your CRM, the person gets a confirmation and you get told. One connected thing that runs without you watching it.
Multi-step automations, payments or anything touching more than a couple of tools is its own project. If you want eyes on the whole thing every month, Base Fuerte Advisory is that.
Can I update the site myself after launch?
Yes. Text, images, your blog posts, anything living in the CMS. I set your access up so the design stays locked, which means you can rewrite a whole page and the layout still holds.
If you'd rather have full design access, I can set that up instead. Say the word and I'll show you where the sharp edges are.
What isn't included?
Unless your proposal says so: more than five pages, unlimited revisions, brand identity design, photography, moving an existing blog across, ongoing SEO, ongoing maintenance or a shop.
If we find something genuinely necessary while we're building, we stop and talk about it and either adjust the scope or write a change order. Nobody is relying on vibes.
Your frontstage and backstage should finally belong to the same business: the one you're running now.
