Website Redesign Case Study: 60% More Bookings in 90 Days
A multi-offer experience brand needed a site people could book from without getting lost. I directed the full redesign and relaunch and in the first 90 days bookings for a core experience rose 60%.
The Situation
The brand sold several experiences from one site and each one needed its own path to a ticket. Going in, the goal was clear: simplify the navigation, get found in search and drive more bookings.
What Was Broken
With that many offers on one site, the path to yes was too long. Someone planning a visit had to work to find the right experience, then work again to get through ticketing and the site had to carry all of it on mobile. The content structure and page architecture weren't helping search visibility either.
What I Did
- Directed the full rebuild from strategy through launch
- Led keyword planning and SEO, technical and on-page
- Oversaw the UX flow, content structure and page architecture
- Integrated the ticketing flow and optimized it for mobile
- Built systems that cut booking friction and supported real-time planning
The Results
In the first 90 days after relaunch:
- 60% increase in bookings for a core experience
- 47% revenue increase for that offering
- 56% seasonal revenue growth across all offerings
- 30% lift in revenue from organic traffic
- 30% growth in organic search visits
- 24% increase in total site traffic
- 42% increase in keywords ranked on page 1 (positions 4 to 10)
- 11% increase in session duration
The Takeaway
Does This Sound Like You?
- You sell more than one thing and your site makes people work to figure out which one is theirs.
- Bookings depend on someone pushing through friction you can already see in your analytics.
- Most of your buyers are planning on their phone.
Frequently Asked Questions
When This Isn't the Answer
If you sell one offer and the site already gets people to it, a full redesign is more than you need. A focused project on the pages that leak gets you there faster.
Kristine Gonzalez
12+ years of receipts and agency experience helping service providers and intentional founders turn their websites into digital ecosystems that connect, convert and support sustainable growth.
