You Bought the Pieces. Nobody Connected Them.Digital Strategy Consulting for Service-Based Founders, Across Sites, Strategy y Systems
Somewhere between getting the clients, doing the work, marketing the offers, updating the website, checking the data and keeping seventeen tools talking to each other, you became the thing holding all of it together.
Maybe your website isn't pulling its weight. Maybe your marketing gets attention but doesn't move people toward the sale. Maybe your backend technically works, as long as you're there to remember what happens next. Or maybe you can't tell where the actual problem is anymore.
I work across Sites, Strategy y Systems to find where the pieces disconnect and make them work as one ecosystem, so the business runs to spec whether you're in the room or not.
Find your next moveEverybody Owns a Piece. You Own the Gaps.
You've got the website. You hired the SEO person. You picked the email platform, built the automations and brought in a VA. Maybe you even paid for the strategy.
Each one solved its own problem. Nobody was hired to make them work together, so that job landed on you.
Now you're the one translating between your web person and your marketing person. You're the one who notices the form stopped sending leads to the CRM. You're the one explaining on the call what the website should've explained. Everybody's doing their piece and you've become the integration layer.
That job has a price. Count the inquiries that went quiet last month and multiply by what one client is worth to you. That number walks out every month the pieces stay disconnected. Buying another piece won't bring it back.
Your Digital Presence Should Be Part of the Team
I don't treat your website, marketing and backend like three unrelated projects. Because your customer doesn't experience them separately.
- 01They find you through search or content.
- 02They land on your site.
- 03They figure out what you do.
- 04They decide whether they trust you.
- 05They take the next step.
- 06They enter your systems.
- 07They get followed up with.
- 08They become a client.
And ideally? That entire process does not require you standing in the middle directing traffic.
That's what I mean when I say:
Sites, That Do More Than Look Cute.
Websites that communicate, qualify, guide and convert while you're doing literally anything else.
Strategy, That Makes It All Click.
SEO, positioning, content, UX, conversion and customer journeys that give all that activity somewhere useful to go.
Systems, That Save Your Brain.
Automations, workflows, tracking and backend infrastructure that keep the work moving without you remembering every damn step.
Different parts. One connected ecosystem.
Bringing sexy strategy back to your site. Let's turn your website into a hit, the kind that's always playing on repeat.
Your site and systems shouldn't feel like just another to-do. They should be optimized, strategic and designed to work for you.
From website strategy to SEO, automation to backend systems and UX, I help service-based business owners build sites that actually do their job.
Okay, but What Do You Actually Need?
You don't have to diagnose yourself before you work with me. There are three ways to hire me, depending on how much of me you need right now. If none of them sounds like your situation, skip to the bottom and tell me what's happening.
Strategic Cafecito
From $350
"Think this through with me."
Bring me the question you can't get out of your head.
We'll look at what you're seeing, what it's connected to and what deserves your attention first. You bring the decision that's been sitting in your head. You leave having made it.
Some questions need more than one session. Full audits are available and get quoted first. Then I'll tell you what's wrong, what to fix first and what to leave alone, even if the answer is that you don't need me.
Best when: you want another experienced brain in the room.
Book a Strategic CafecitoFill out the form, sign, pick your time, pay and let's goooo.
Projects con Intención
Custom quoted
"Build it, fix it, connect it."
Something needs to be built, fixed, changed or connected and you want me responsible for getting it done.
Conversion. SEO. Copy. Design y digital products. Automations. AI workflows. Tracking. A new site or landing page.
Projects go from a focused fix to a multi-part build. Every one is scoped around what needs to change and what that change has to connect to. And when your site can't be treated as an isolated build anymore, because the strategy and the ecosystem around it need rebuilding too, that's a Website con Intención, starting at $30,000.
Everything I build is meant to hold what you've already built. When it's done, it's tested and documented so you know exactly how it works.
Best when: you know what needs to change and want it handled.
Tell me what you need doneTell me what's going on. You get a scope and one fixed price back, no sales call.
Base Fuerte Advisory
From $3,000/month
3-month minimum
"Keep your eyes on this with us."
Your business keeps changing. Your digital ecosystem needs someone paying attention to whether it still supports where you're going.
Inside Base Fuerte Advisory, I stay close. I help you make decisions. I review what's being done and direct whoever's executing it: your team, your contractors or you. I catch the disconnects before today's fix turns into next quarter's workaround. You stop being the only one who notices when something slips.
And when everything is working? We leave it the hell alone.
This isn't unlimited implementation. It's strategic oversight for founders who want someone besides themselves responsible for seeing the whole digital picture. Anything bigger than advice gets scoped as its own project.
Best when: you have a lot of moving pieces and your infrastructure needs to operate at the level your strategy already does.
Apply for Base Fuerte AdvisorySend the application. If Advisory isn't the right level, I'll tell you what is.
Not Sure Which One?
The thing that looks broken usually isn't the actual problem. So you don't have to know whether it's a website problem, a marketing problem or a systems problem before you reach out. Figuring that out is my job.
Send me the situation. I'll read it and tell you the simplest way for us to work together, whether that's a session, a project or something you can handle yourself.
Tell me what's happening- Not ready to hire anyone yet? La Jugada gives you a personalized read across your Sites, Strategy y Systems for $47. Five questions. Three personalized reads.Get my Jugada
- And if you can't tell where the friction is yet, La Digital Rueda is free.Take La Digital Rueda
You Don't Have to Climb a Ladder
This part matters. My offers aren't designed to move you from a session to a project to a retainer until I've successfully Pokémon'd you into a $30K website. 😂
Different problems require different relationships.
- You could book one session, leave with enough clarity to handle everything internally and never hire me again.
- You could come through a referral and go straight into a full rebuild.
- You could hire me for one small fix and that's it.
- You could bring me in as an advisor without ever having me build a thing.
The goal is to prescribe the amount of support the problem warrants. Nothing more.
I've Worked on 100+ Sites Over 12+ Years
I'm Kristine Gonzalez, a web strategist working across Sites, Strategy y Systems. I've helped businesses generate $1M+ through organic search. On a project I led solo, organic traffic grew 400%+ year over year. As Web Director on a rebuild, I helped lift bookings 60% for a core experience. I was also part of the team behind blog content that drove $95K in revenue.
But I'm not interested in SEO for SEO's sake. Or websites because somebody decided you're overdue for a redesign. Or automations because apparently every founder on the internet needs another Zap.
I care about whether the whole thing works together.
- Can the right people find you?
- Can they understand you?
- Can the website move them toward a decision?
- Can your systems catch what comes in?
- Can you tell what's working?
- And does the business keep doing its job when you step back?
That's the work.
Work With Me FAQ
Where do I start if I don't know what's wrong?
Send me the situation. I'll read it and tell you the simplest way for us to work together, whether that's a session, a project or something you can handle yourself.
If you're not ready to hire anyone yet, start free. La Digital Rueda gives you a quick look across your digital ecosystem so you can see where things may be leaking. If you want a personalized first read, La Jugada is $47: five questions and three reads across your Sites, Strategy y Systems.
Do I have to go through the offers in order?
No. It's a decision tree, not a ladder. You could book one session and handle everything internally, come through a referral straight into a full rebuild or bring me in as an advisor without ever having me build a thing.
The goal is to prescribe the amount of support the problem warrants. Nothing more.
How much is a Strategic Cafecito?
It's from $350 for a focused 60-minute session. That covers my prep before we talk, the session itself and formatted notes afterward so you can stay in the conversation instead of taking minutes.
If your question needs a full audit (analytics, your site, automations, conversion data), I'll tell you before we start and send you the price first. You never get a surprise invoice.
How much does a project cost?
It's quoted as one fixed price after I read your request, because a focused fix and a multi-part build are very different jobs. You'll know the number before anything starts.
Can I hire you directly for a Website con Intención?
Yes. Rebuilds start at $30,000. You can reach out directly or come through a referral. A deeper Strategic Cafecito first is an option, never a requirement. If you need a good new website without rethinking everything around it, that's a Project.
How much does Base Fuerte Advisory cost and how long is the commitment?
It starts at $3,000 a month with a three-month minimum. It's application-based and I keep the number of clients small on purpose, because the whole value of this depends on me having enough context and capacity to actually know what's happening inside your business.
Your Business Shouldn't Need You Holding Every Wire Together
You've already done enough of that.
The strategist. The marketer. The salesperson. The operations person. The person checking the form. The person fixing the link. The person remembering to follow up. The person explaining what the website couldn't. The person making the whole thing work because somebody has to.
Women have always been the invisible workforce behind every business they've touched, including their own. I build the invisible digital architecture that finally allows the business to support them back.
Sites that work. Strategy that connects. Systems that hold. All built con intención.
Ready to figure out what yours needs?
Tell me what's happeningOr, if you already know what kind of support you're looking for:
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