
Websites, Strategy, SEO, and Systems for Coaches, Creatives, and Service Providers That Work While You’re Out of Office by Kristine Gonzalez
Sites, strategy y systems - con intención.
Content, SEO and automation that sell while you’re OOO.
From reggaetón and reality TV to every single Mets game, I see strategy in everything. And marketing doesn’t follow a formula, it’s a remix. Let’s uncover the unique sabor that captures your essence and build a digital strategy that works even when you’re OOO.
latina marketing nerd • 100+ brands supported con intención • built for mujeres rewriting the rules • client win: built a funnel behind an already-loved freebie - 1,500+ leads and 70x ROI followed • backends that work while you rest • from "i rather not share my link" to “click it, please” energy • no templates. just receipts. • strategy that finally feels like home • from engagements to conversions • $95K in sales from long-game SEO + content strategy •
Sites. Strategy. Systems.
Say hola to your hardest-working team member: your website.
Because it should be doing more than just sitting pretty - it should convert, nurture and sell.
There’s no one-size-fits-all when it comes to web strategy, content marketing, SEO or automation. You deserve more than a pretty template – you need a website and marketing plan that actually works how you move. Whether you’re trying to grow your audience, optimize your website for search or build systems that save you time, this is where it starts. These are the three pillars I build every strategy on:
Sites
That do more than look cute.
Think of your site as your best employee. Built to guide, convert, generate leads and grow, even while you’re OOO.
Strategy
That makes it all click.
We’ll map out content, funnels and SEO strategies that connect with the right people and turn them into clients.
Systems
That save your brain.
From email automations to backend workflows, we’ll build systems that streamline your business sin el burnout.
We’ll blend content marketing, SEO, and automation into a clear, data-informed strategy that feels aligned, not overwhelming. This is about building something sustainable and making sure your site works just as hard as you do (if not harder).
Let’s turn your website into your hardest-working team member, so you can log off and still grow
Just un poquito about mE
Holaaaaaa, I'm Kristine!
Latina Marketing Nerd. Podcaster. Dreamer. Boyband + Reggaetón Listener. Mets Fan.
Proud Nuyoflorican, first-gen college grad, and marketing nerd who’s been building websites since dial-up and always wants to know how it all works.
I built my first site at seven, just for fun. It was chaotic, colorful, and full of curiosity and it sparked a lifelong love for what makes people click (literally and figuratively).
Since then, I’ve earned a degree in Advertising and PR, worked at a marketing agency, launched websites, written copy, cleaned up backend chaos and helped everyone from nonprofits to million-dollar brands get clear, get found, and feel confident sending folks to their site.
I’ve seen what works (and what really doesn’t). I’m here to help you start with strategy that actually works for you.

NOT TO BRAG (PERO…)
Real Results from Strategy con Intención
After working together on a content strategy, Kathy landed her first-ever inquiry through Google search and now her organic traffic rivals social.
Partnered with Codi to implement seamless backend systems from Google Analytics to WordPress to FB Pixel setup giving her the technical foundation to confidently lead strategy for her client.



Strategy, Nostalgia, y a Little Bit of Spanglish
So, It Depends
- Marketing tips? Claro que sí.
- Nostalgia rants? Always.
- Spicy opinions, biz convos, healing, pop culture y más.
- It starts with strategy, but it’s always más than that.
- Life’s a lot. This is where we talk about it.

A Latina marketing podcast breaking down site, strategy y systems con sazón.
Because “it depends” is the most honest (and helpful) marketing advice out there.
A Latina marketing podcast breaking down site, strategy y systems con sazón.
Let your website clock in – so you can clock out, jefa.
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