Websites, Strategy, SEO, and Systems for Coaches, Creatives, and Service Providers That Work While You’re Out of Office by Kristine Gonzalez
Sites, Strategy y Systems - Con Intención.
Digital ecosystems that turn your website into a 24/7 employee - working even when you’re OOO.
Your business has grown. Your website and systems should grow with it. I see strategy everywhere, from reggaetón and reality TV to Mets games and messy spreadsheets. That lens helps me connect story, strategy and backend systems so your business flows without you constantly managing every step.
latina marketing nerd • 100+ brands supported con intención • built for mujeres rewriting the rules • client win: built a funnel behind an already-loved freebie - 1,500+ leads and 70x ROI followed • backends that work while you rest • from "i rather not share my link" to “click it, please” energy • no templates. just receipts. • strategy that finally feels like home • from engagements to conversions • $95K in sales from long-game SEO + content strategy •
Sites. Strategy. Systems. with Kristine Gonzalez.
Say hola to your hardest-working team member: your website.
If you already have traffic, content or offers in motion, but your site isn’t pulling its weight, listen up.
There’s no one-size-fits-all approach to web strategy, content, SEO or automation. You don’t need another template. You need a digital ecosystem built around how you actually work.
Sites
That do more than look cute.
Your website is your best employee. Built to guide visitors, convert interest, generate leads, and support growth, even when you’re OOO.
Strategy
That makes it all click.
We align your goals, set priorities and map content, user flow, SEO, and user experience so the right people find you, understand you, and know what to do next.
Systems
That save your brain.
rom automations to workflows, we'll build backend systems that reduce friction, streamline operations and support your business sin el burnout.
This isn’t about doing more marketing or chasing the next tactic. If people are finding you but your site isn’t pulling its weight, this is where strategy and systems align to stop the leaks and support sustainable growth.
Just un poquito about mE
Holaaaaaa, I'm Kristine!
Latina marketing nerd, web strategist, Mets fan, lover of boybands and someone who’s been building websites since dial-up.
I’m a proud Nuyoflorican and first-gen college grad who has always been curious about how things actually work. Not just how they look. Not just how they’re marketed. But what’s happening underneath.
I built my first site at seven, just for fun. It was chaotic, colorful, and full of curiosity and it sparked a lifelong interest in what makes people click (literally and figuratively).
Since then, I’ve earned a degree in Advertising and PR, work at a marketing agency and helped everyone from nonprofits to million-dollar brands get clear, get found and feel confident sending people to their site. I’ve launched and rebuilt websites, clarified messaging and cleaned up a lot of backend chaos along the way.
I’ve seen what works (and what really doesn’t). I don’t focus on hype or quick wins. I focus on structure. On systems that hold. On building digital infrastructure that supports your energy instead of draining it.
NOT TO BRAG (PERO…) THESE AREN’T VIRAL WINS. THEY’RE ECOSYSTEMS THAT ACTUALLY WORK.
Real Results from Strategy con Intención
After working together on a content strategy, Kathy landed her first-ever inquiry through Google search and now her organic traffic rivals social.
Partnered with Codi to implement seamless backend systems from Google Analytics to WordPress to FB Pixel setup giving her the technical foundation to confidently lead strategy for her client.
Your Business isn’t the Problem.
You Are. 💀 Kidding. (Kind of.)
What's Your Business's Toxic Trait ?
Lovingly roast your biz habits. Then fix them. One quiz. One trait. One plan to get you unstuck.
- Your toxic biz trait (with love, not shame)
- A custom recovery plan that fits your energy + patterns
- One strategic fix you can implement today
A Latina marketing podcast breaking down sites, strategy y systems con sazón.
Because “it depends” is the most honest (and helpful) marketing advice there is.
A Latina marketing podcast breaking down sites, strategy y systems con sazón.
Let your website clock in – so you can clock out, jefa.
The Content You Actually Need
Un Blog Built pa’ los Que Know Strategy Matters
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Marketing chisme? Right this way.
Pull up a seat. Your biz deserves better than generic advice.
Your Group Chat With a Marketing Minor
Warning: Opening these emails may cause spontaneous clarity, confident marketing moves and the urge to unsubscribe from mediocre advice. Includes real strategy, fewer burnout spirals and the occasional unsolicited *NSYNC reference. Read responsibly.