Web Strategy That Actually Works (Even When You’re Off the Clock)
Bringing sexy strategy back to your site. Let’s turn your website into a hit, the kind that’s always playing on repeat.
Your website and systems shouldn’t feel like just another to-do. They should be optimized, strategic and designed to work for you.
From content marketing to long-tail SEO and automation to backend systems and UX, I help small business owners build websites that actually do their job.
the framework behind everything I do, from 1:1 sessions to full builds
Sites, Strategy y Systems - con Intención
We’re building a site that sells, supports and syncs with how you actually work.
Narrative
Define your sazón, your brand voice, values and goals.
Strategy
Map the user journey, plan your tech stack, and create smart systems.
Analysis
Audit results, refine based on data and sync everything for sustainable growth.
When “just post more” isn’t working…
Book Marketing Cafecito - 1:1 Consulting Session
$325
1:1 Strategy
90 min
ACTION PLAN
quick fixes
This 90-minute session is for the messy middle, the stuck copy, the weird lead flow, the SEO spiral, the “why isn’t this working?” frustration.
It’s like sipping cafecito with a friend who gets it, a seasoned web strategist who won’t just nod along, but help you untangle what’s keeping you stuck.
Bring your questions. I’ll bring clarity. You’ll leave with a clear action plan you can implement right away.
No fluff. No overwhelm. No long-term commitment. Just focused, intentional support to move your business forward con intención.
→ Used by small business owners and founders to clarify homepage copy, map lead magnets, fix broken CTAs and stop winging it.
When your site, strategy y systems are quietly leaking leads and you don’t need another templated “fix” or a list of vague recommendations
Book Optimize en Un Día - Website VIP Day
$3.5k
VIP DAY
Strategy + Execution
CLIENT CHOICE
7-DAY SUPPORT
A one-day, high-touch sprint to finally clear out the bottlenecks holding your website and backend hostage, so your digital presence works like the 24/7 employee it was meant to be (even when you’re OOO).
This isn’t your average surface-level refresh. It’s a strategic deep-dive for when you’re tired of patchwork fixes and ready to address what’s quietly costing you leads, trust and momentum.
Whether it’s a tangled backend, outdated pages, automations you forgot you set up, or an SEO foundation that’s never been built, we’ll figure out exactly what’s holding you back and fix it at the source.
You pick the focus. I bring the receipts. Together, we optimize what matters most – in a single day, con intención.
You pick the focus area:
Conversion Optimization & UX
Refine your site’s layout, calls to action and user journey so your expertise translates into conversions.SEO Strategy & On-Page Optimization
Optimize keywords, metadata and structure so your site gets discovered by the right people.Technical SEO & Analytics Setup
Clean up errors, improve performance and finally track what matters.Content Marketing Plan
Map out a quarter of intentional content that builds authority and nurtures your audience.Mini Website Build (1–3 pages)
Launch a streamlined, conversion-focused site that does your work justice.Automation & Workflow Setup
Design backend systems that save time and create a smoother client experience.Tech Foundations
Set up the analytics, tracking, pixels and tools you need to make decisions with confidence.
Heads up: This VIP Day is built to go deep into one focus area not everything at once. We don’t do burnout around here.
No pixel-perfect pressure. Just real strategy, executed with clarity and respect for how you work.
→ Used by scaling small biz owners to refresh outdated sites, rebuild key pages, clean up backend chaos and create systems that finally support the level you’re operating at.
When your backend is giving ✨hot mess express✨…
Book Base Fuerte - 1:1 Strategic Systems Partnership
$10k
Eight Sessions
4 Months
workflow strategy
backend systems
ops support
A 4-month, high-touch container to take your backend from ay bendito to beautifully streamlined – the kind of chaos-to-clarity transformation you can actually feel.
We’ll untangle the chaos, audit your workflows, map out a strategy that fits your energy, and design systems that finally keep up with how you work without draining you in the process.
What’s Included:
- 8 Strategy Sessions – One every two weeks to keep things moving without the stress spiral.
- Custom Backend Audit & Roadmap –A clear plan of what’s working, what’s not and where to focus.
- Implementation Guidance –You or your team handle the builds, I review, troubleshoot, and keep you focused.
- Voxer & Email Support Between Sessions – Between sessions for feedback, questions and pep talks. Ends the day of your final call.
- Access to Resources – So you can keep your systems humming long after we wrap.
No more duct-taped tech. No more doing the most just to stay afloat. Just clarity, structure and systems designed to grow with you.
→ Used by service-based founders to streamline operations, automate onboarding and finally step into sustainable CEO mode.
When your site looks cute but isn’t converting…
Book ¿Y El CTA? - Audit + VIP Day
$3.5k
AUDIT
VIP DAY
REAL-TIME FIXES
CTA Strategy
This two-part experience is for the founders whose websites look fine… but aren’t doing their job. It’s part strategic audit, part real-time implementation so you don’t just get answers, you get action.
Part One: We’ll start with a custom walkthrough audit, I’ll review your homepage, CTAs, messaging, and offer flow and record a video and PDF teardown breaking down what’s working, what’s missing and where leads are slipping through.
Part Two: We’ll hop on a focused strategy session + sprint to clean it up together. Whether it’s rewriting your hero copy, fixing a dead-end section or mapping a more intuitive site journey, we’ll make the changes on the spot.
No endless back-and-forth. No “hope this helps” PDFs. Just real fixes that convert.
→ Used by small biz owners to tighten up their offer flow, rewrite key sections of their homepage and finally connect the dots between interest and income.
When you’re ready for a full site + system that actually works while you’re OOo…
Book Website con Intención - Custom Build + Strategy
$20k+
full build
coaching
copy + seo
design
backend systems
This full-service experience is for the founder who’s outgrown the DIY stage and is ready for a site that sounds, looks and works like them.
We handle it all: copy, design, SEO, backend systems and automation with coaching sessions baked in, so you’re never left guessing.
The result? A website that reflects your depth, your sazón, and your goals and knows how to convert, even while you rest.
No more safe copy. No more clunky flows. Just a site you’re proud to send people to and that does its job.
→ Used by small biz owners to replace outdated sites, elevate their digital presence and build a long-term asset that supports their growth.
Not sure where to start?
Start with a Marketing Cafecito if you’re stuck in the spiral and need clarity.
Book a Optimize en Un Dia VIP Day if your site or systems need a reset, stat.
Pick ¿Y El CTA? if your copy isn’t converting.
Choose Base Fuerte if your backend is burning you out.
Go with Website con Intención if you’re ready for the full transformation.
Think Your Website Could Do More?
You’re Right.
Areas I Love to Optimize
-
Content Strategy
Guide visitors to take action, whether it is booking a call, buy or making a purchase. -
Search Engine Optimization
Optimizing on-page and technical SEO to make sure your site shows up and gets clicked. -
Smart Automations
Workflows, lead funnels, email sequences, chatbots and other systems that work while you’re OOO. -
UX/UI Design
Mobile-friendly, intuitive layouts that feel easy to use and aligned to your brand. -
Analytics & Data
Use real insights (not vibes) to refine your strategy and grow intentionally. -
Conversion Optimization
Clear CTAs, intuitive flows and layout tweaks that turn clicks into clients. -
Lead Generation Strategy
Create ways to capture leads from your site through opt-ins and offers.
The receipts? Right here, amiga.
This is “why” I do what I do.
Before you ask, aquí’s what you need to know
Answers for the “wait, but what about…”? crew.
What if I don’t know which offer to book?
We can start one of three ways – book an OOO Office Horas, send me a message or start with a Marketing Cafecito. It’s the easiest way to get unstuck, get strategy and figure out what makes sense for where you are right now.
Do you offer payment plans?
Can you work with my existing site or tech?
I’m not a “tech person” - is this still for me?
Absolutely. I make strategy make sense. You’ll never feel talked down to and I’ll guide you through what matters (and what doesn’t).
Can I get ongoing support after we work together?
Yes! I offer a few retainer spots for past clients who want continued strategy, SEO, or backend help. Think of it like having your own on-call strategist without hiring a full team.
Do you design websites from scratch?
Only through my Website con Intención package. It’s my full-service experience with copy, SEO, strategy, design, backend systems, and coaching support all baked in.
How fast can we get started?
It depends on the offer and availability, but you can usually book a Cafecito or VIP Day within 2–3 weeks. Website con Intención has limited spots and books further in advance.
Do you really drink cafecito during sessions?
1000%. Bonus points if you bring yours too. ☕