You’ve scaled. But your backend hasn’t.
Optimize en Un Día is a one-day sprint to fix what’s bottlenecking your growth, so your digital presence performs like the 24/7 employee it was meant to be.
This isn’t a rebrand. It’s a root-level reset.
If your site and systems are working harder than they should and still missing the mark, it’s time to clean house. Fix what’s quietly leaking your leads, draining your systems and costing you peace of mind.
You’re not behind, your digital presence is.
Your strategy’s evolved. Your site and systems haven’t.
You make high-level decisions, so should your site.
We design for how you lead, not what looks trendy.
This isn’t a bandaid. What you’ve built deserves better.
We go straight to the root. Audit. Fix. Deliver.
I’m not here to sell you on the basics.
You’ve done the DIY stage. You’ve invested in strategy. You’ve grown, now your backend needs to catch up. You’re ready for systems that run without you.
But your digital foundation? It’s still carrying the weight of an earlier version of your business and it’s showing up in the day-to-day.
Beta pricing available for first 5 bookings tiered discounts starting at $1,750!
We need your site to:
Position your brilliance, without needing explanation
Have a backend that supports your pace + protects your peace
Be the funnel that functions like a strategist in the background, not a broken game of telephone
Allow you to make decisions based on data, not what feels urgent today
Give you space – real space – to focus, lead or log off without guilt
This isn’t about upgrading for the sake of aesthetics. This isn’t about trends.
It’s about traction. And your site needs to support how you actually operate.
This is about building the digital foundation your next chapter deserves.
We need your site to:
Position your brilliance, without needing explanation
Have a backend that supports your pace + protects your peace
Be the funnel that functions like a strategist in the background, not a broken game of telephone
Allow you to make decisions based on data, not what feels urgent today
Give you space – real space – to focus, lead or log off without guilt
This isn’t about upgrading for the sake of aesthetics. This isn’t about trends.
It’s about traction. And your site needs to support how you actually operate.
This is about building the digital foundation your next chapter deserves.
Ya tú sabes that you’ve got the skills, the vision and the receipts.
You’re ready for systems that keep up.
You’ve done “figure it out.”
It’s time for “done right.”
when the digital foundation stops bottlenecking the brilliance.
Real results from founders who ditched patchwork strategy and got focused.
These aren’t just vanity metrics. These are system shifts that created real momentum. I’ve worked with scaling founders and in-house teams across industries, from education orgs and tourism brands to consultants and creative studios, who were doing incredible work, but still running on systems that hadn’t been touched since their last pivot. And yet, with the right foundation?
One multilingual site funneled 1,500+ qualified leads into segmented email workflows.
Increased year over year organic traffic by 400%+ with improved average CTR from 1.6% to 3.1%.
Drove a 30% lift in revenue from organic traffic with 42% increase in keywords on page one.
Created a lead magnet downloaded by 24.4% of presentation attendees.
Latina marketing nerd reporting for duty
Hi, I’m Kristine, a Nuyoflorican web strategist and marketing consultant with 11+ years of experience and 100+ brands supported. I blend SEO, automation, UX and heart-led strategy to turn digital chaos into clarity. If you’ve been burned by agencies, ghosted by designers, or overwhelmed by options, I see you. You don’t need more noise. You need a partner who brings structure, receipts and respect for how you operate. I don’t hand you a template and call it strategy. I build like I mean it and with a seven-planet Capricorn stellium in my chart (read: systems, strategy, structure and getting ‘ish done), trust me: I couldn’t half-ass this if I tried. I build con intención.
My work leaves you with a digital foundation that performs under pressure, grows with you and works even when you’re off the clock. The real win isn’t just the SEO or automation – it’s the peace of mind that comes from knowing your backend is finally aligned with the level you’re operating at. Long after our VIP Day ends, your business keeps moving because we’ve built something that lasts. This isn’t a temporary fix. It’s the foundation for your next level.
A strategic sprint to optimize your site, strategy or systems
for founders who are too good to be stuck with duct tape.
This isn’t a site refresh or a generic strategy session. It’s a high-touch, done-for-you sprint to rebuild what’s silently stalling your growth, what’s quietly leaking leads, slowing momentum or holding your backend hostage.
You choose the focus. I’ll audit, clean it up, and implement so you can move forward with a foundation that reflects the business you’re actually running.
Designed for:
The service provider with a site that no longer matches her offers
The agency owner whose backend is bottlenecking growth
The consultant who’s too booked to babysit broken systems
Whether it’s your SEO, automations, mini-site build, or backend workflows, we clear the clutter and reset what matters most so you can actually move.
This isn’t a rebrand. It’s a reset. Built to support your next chapter.
Beta pricing available for first 5 bookings tiered discounts starting at $1,750!
And your digital systems? They’ve hit theirs, too.
You’ve built a business that delivers, but your backend was never designed to scale with you.
Now you’re dealing with:
You’ve grown. Your systems haven’t. And it’s costing you way more than clicks.
What it’s quietly costing you:
That’s why I built Sites, Strategy y Systems – Con Intención™
To give you a digital foundation that scales with you, not against you.
Your conversion trifecta:
You wake up, pour your cafecito, and sit down to work but this time, there’s no second-guessing.
If you’ve outgrown patchwork fixes and vague recommendations, you’re in the right place.
It costs you:
You didn’t build your business to babysit your website. You built it to grow con intención.
Within 24 hours of booking, you’ll get a detailed prep form to surface friction points and confirm your focus.
We’ll align everything in a 60–90 minute strategy call, then I’ll audit your systems and prep behind the scenes.
On your VIP Day, I’ll handle implementation while you go about your business, checking in only if approvals are needed.
Within 48 hours, you’ll get a full recap, personalized walkthroughs and your next steps.
And for the next 15 days, I’m in your corner for refinements, follow-up and support.
The cost of staying stuck is way higher than this.
Your business is already paying for this, in leads, time and stress. Might as well get the ROI.
I’m offering the first 5 Optimize en Un Día VIP Days at a discounted beta rate – each one slightly higher as we get closer to the full $3,500 price.
The earlier you book, the more you save.
I’ll update this list as spots are claimed. Once a tier is gone, it’s gone.
Tiers
VIP1 – $1,750 ($1,750 off)
VIP2 – $2,000 ($1,500 off)
VIP3 – $2,500 ($1,000 off)
VIP4 – $2,750 ($750 off)
VIP5 – $3,250 ($250 off – final tier before full price)
You won’t know your exact tier until I confirm your application, but if you’re one of the first five, you will get a discount, and I’ll apply it manually.
Beta pricing is first-come, first-booked. Want in?
Your total investment is $3,500 with 50% is due at booking, with the remaining balance due 24 hours before your VIP Day.
When you book, you’re reserving a full day of my focus, strategy, and implementation – plus:
A 60–90 minute strategy call beforehand
A recap, Loom walkthroughs, and next steps within 24–48 hours
15 days of async support after your VIP Day
This is not a list of promised deliverables, it’s a high-impact sprint designed to get as much done as we can with clarity and intention.
We’ll align on your goals during our strategy call and I’ll use your pre-work to prep and prioritize what we can realistically accomplish. The more clarity we have going in, the more we get done.
You’ll need to be available for quick check-ins, but you won’t be glued to Zoom. I’ll be deep in your sites, strategy y systems while you do your thing.
My promise? I show up ready to work. And we get as much done as we strategically can. And you’re not just booking a day, you’re securing a partner who moves like a strategist and delivers like a team.
We’ll prioritize based on your goals some VIPs go deep on one area, others tackle 2–3 connected ones if there is less complexity. We just don’t want to spread ourselves too thin.
Refine your layout, calls to action and user journey so your expertise converts and translates into sales.
Build/refresh your on-page search foundation, optimize keywords and meta data so your site gets discovered by the right people.
Clean up site technical errors, improve site performance and finally measure what matters in SEO.
Launch streamlined, conversion-ready pages that reflect your level and do your work justice.
Design backend systems that save you time, energy and support your client experience
Build a quarter’s worth of intentional, lead-nurturing, SEO-optimized content grounded in your goals.
Get the tracking, pixels, tools and backend aligned so you can make confident decisions.
BOOK THE DAY. START THE WORK.
5 mins
Ready? Fill out the short VIP Day application so I can make sure we’re a strong fit and I can actually solve what’s slowing you down. Once approved, you’ll get the agreement, invoice and links to lock in your VIP Day and strategy call. No back and forth. We move quick.
STRATEGY CALL
90 mins
About 3-7 days before your VIP Day, we’ll meet for 60–90 minutes to align on exactly what’s getting done. You bring the context, I bring the clarity and together, we lock in the plan for your VIP Day.
PRE-WORK TIME, BABY
60-120 mins
Once all the paperwork is done, we get to skip to the good part. I’ll send over your pre-work, so I can get deep into your brand, buyers and blind spots. Complete it at least 48 hours before our strategy call so I can audit everything and prep the priority plan
VIP DAY, LET'S GOOOO!
random check-ins
We check in that morning, then I go all-in on your digital cleanup. You don’t need to babysit, I’ll reach out if I need approvals. Optional wrap-up call or a clean recap via email, your choice.
DELIVERY AND SUPPORT
watching the documentation
Within 48 hours, you’ll receive a full recap, personalized video walkthrough, and your next steps or tools to keep things moving. Plus, you get 15 days of async support, for tweaks, questions or refinements. I don’t ghost after the handoff.
This isn’t about being “ready” in the traditional sense. It’s about being done with the patchwork, the babysitting, the backend that can’t keep up.
If you’ve got the receipts but not the infrastructure, this is your next aligned step.
Let’s clear the clutter.
Let’s reset the foundation.
Let’s get your brilliance operational.
This isn’t a nice-to-have. It’s the move that pays off in saved time, recovered leads and systems that actually scale with you.
Let’s make your next chapter feel as dialed in as the work you’re known for.
From logistics to tech to “is this really for me?”
Here’s everything you need to know before booking.
Your VIP Day includes up to 7 hours of focused implementation, booked across a full 8-hour day with a mid-day break.
We’ll start the morning with a quick check-in, then I’ll dive into your systems and strategy, no Zoom marathons. Just targeted, high-impact work to get things done.
You’ll also receive a 60–90 minute strategy call before the day, a recap + video walkthrough within 24–48 hours and 15 days of async post-support.
You can reschedule with at least 7 days’ notice, no problem. This work is highly prepped and time-blocked, so I reserve the full day exclusively for you.
If something truly urgent or unexpected comes up (life happens), just reach out. We’ll assess together and find a new date if needed. Emergencies are handled with care.
Once your application is approved, you’ll receive an invoice. You can choose to pay in full or via a 2-part payment plan (50% upfront, 50% before your VIP Day). Your day isn’t officially booked until payment is received. You can pay by credit card (just note there’s a small processing fee) or bank transfer (no fee). Whatever works best for you!
Due to the time-blocked and custom nature of this work, I do not offer refunds once your VIP Day is officially booked.
That said if we discover after your strategy session that we’re not a great fit to move forward, I’ll simply charge $350 for the strategy session, and the remainder of your payment will be refunded. No hard feelings, no wasted time.
And how much are broken systems already costing you? This pays for itself in saved time, recovered leads and clarity that moves you forward.
Optimize en Un Día was built for consultants, creatives, coaches, and digital educators, anyone who runs a service-based business and is scaling with intention.
Nope. If you’re starting from scratch or launching something new, we can use your day to build a 1–3 page conversion-ready site.
Perfect. I’ll help you clean it up or build it from scratch, based on your actual energy and workflow, not what the internet says you “should” use.
To be able to go deep into your biz and get real results, we focus on one core area (like SEO, UX, automations, or a mini-site build). If you’re not sure which one to choose, we’ll decide together on your prep call.
Yes, because we prep ahead of time. I audit your backend in advance so we hit the ground running. This is a sprint with a strategy.
Yes, because we prep ahead of time. I audit your backend in advance so we hit the ground running. This is a sprint with a strategy.
Yes, because this isn’t a strategy doc and a wish-you-well. This is done-in-a-day execution, clear deliverables, and support that makes sure it sticks.
That’s exactly why this offer exists. I’ve worked with complex tech stacks, multilingual funnels, and six-figure launches. Bring the mess, I’ve got it.
Nope. This is built to meet your capacity. I optimize in a way that fits how you move, and I walk you through the tools we set up.
I’m platform-agnostic, I work with WebFlow, WordPress, Flodesk, ConvertKit, Dubsado and more. If you’re using something niche, we’ll talk during the application process to make sure I can support it.
Yes. You’ll have 15 days of async post-support to ask questions, request refinements, or make small tweaks. I don’t ghost after the handoff.
It includes tweaks, clarification questions, or troubleshooting, not major new deliverables.