Tell Me What You're Trying to Accomplish.
Send it through the form. You don't have to diagnose anything or hand me a spec. Tell me what's happening and what you want to be different when we're done.
You Know What You Need Your Business to Do Differently. I'll Figure Out What It Takes to Get It There.Projects con Intención: Website Optimization, SEO and Systems Projects
Focused implementation for founders who don't need another strategy session. They need the right work done.
Sometimes you know exactly what needs to be built. Sometimes you know the result you want and need someone who can work out the right way to get there. Either way, I scope it, quote it as one fixed price and take responsibility for getting it done.
Custom quoted · one defined outcome · one fixed priceNot sure what the problem is yet? Send it anyway. If I can't scope it, I'll tell you.
Or start with a Strategic CafecitoWhat you need
- Your homepage gets traffic and no inquiries.
- Your automations create more manual work than they save.
- Your lead flow breaks somewhere between "I'm interested" and "I'm ready."
- A client resource that needs to be designed, built and selling in your shop.
- The landing page you need doesn't exist yet.
Defined outcome
Get the damn thing done.
PriceCustom quoted
Includesscope confirmation, the work (thinking included) and a walkthrough with documentation.
ScopedYou Don't Have to Hand Me the Solution.
You have to give me enough of the situation that I can responsibly scope one. Of course a project involves thinking. I'm a strategist doing implementation. Working out the right way to get it done is part of what you're paying for. What a project needs is a finish line I can define and price before we start.
"I know what I want this to do. I need someone who can figure out how and get it done."Projects con Intención
"There isn't enough here yet for me to define what I'd be responsible for fixing."Strategic Cafecito first
How big can a project be?
A project is anything I can scope, price and take responsibility for before we start, from the one small thing that's been driving you crazy to a build that takes weeks. Same door, different scope, different price.
What We Can Fix, Build or Connect
If it lives somewhere in your sites, strategy y systems and you need me to build it, fix it, connect it or make it work better, it can probably be a project. A few examples of the range:
Conversion y UX.
Your site gets traffic and the journey isn't doing enough with it. I improve a key conversion path, restructure your calls to action, clean up the flow or rework priority pages around one conversion goal.
SEO.
The foundation's there and specific pages need to perform. I do on-page SEO for a defined group of priority pages, clean up a contained set of technical issues or fix how search traffic moves into the rest of your business.
Automations y AI Workflows.
You already know where the manual bottleneck lives, because it's you. I build or fix a defined workflow, integration, CRM setup or AI workflow so fewer things depend on you remembering, copying, sending, checking or following up.
Email, Launches y Checkout.
Your launch depends on four tools that don't talk to each other. I set up the email sequence, the checkout, the payment flow and the tracking so it runs without you watching every step.
Pages, Copy y Builds.
Specific pages need work, the copy isn't pulling its weight or the site you need doesn't exist yet. I rewrite the copy, optimize existing pages or build a new site, landing page or sales page that's connected to what's already there.
Design y Digital Products.
A branded guide, client resource, lead magnet, social templates or digital product that needs to be designed, written, packaged or set up for sale. If it's digital and it has a finish line, it belongs here.
What We Are NOT Doing
Every one has a finish line. You're buying a defined outcome I take responsibility for, scoped and priced before anything starts.
Projects con Intención does not include
- Diagnosis or research as the entire deliverable
- Diagnosing a problem nobody can define yet
- Repositioning your entire business
- Full brand strategy
- A full strategic website transformation (that's Website con Intención)
- Ongoing oversight (that's Base Fuerte Advisory)
- An undefined list of miscellaneous tasks
How Does a Project Start?
Tell me what you want to be different.
or
Maybe We've Already Worked Through It in a Strategic Cafecito.
Then we start from what we decided. I scope what it takes and give you one fixed price.
Maybe You're Coming Straight to Me Because You Know What Needs to Change.
Give me enough of the situation that I can scope it responsibly.
Your request tells me- what's happening
- what you want to be different when we're done
- what's already been decided
- which systems, pages or tools are involved
- when you need it
The Process
01
02
Get the Scope and the Price.
I read it and work out whether there's enough to scope. If there is, you get the outcome, what I'm taking responsibility for, what I need from you, what isn't included, the timeline and one fixed price. If there isn't, I'll tell you what we'd need to figure out first. I never scope it live on a call.
03
I Prep.
I get into the platforms, gather what I need and line up the work so the build isn't wasted on hunting passwords, chasing assets or reopening decisions we already made. Prep supports the work and stays inside the scope.
04
You go run your business, mija.
The implementation
I Do the Work.
The thinking and the making it takes to get there are mine. While I do it, you go run your business. I'll reach out when I need a decision or an approval.
You go run your business, mija.05
Handoff.
When it's done, it's tested and documented so you know exactly how it works. You get a walkthrough of what changed and what I'd keep an eye on next. If you'll need support after handoff, we build it into the scope.
One defined outcome. One fixed price.
You're paying for someone who can walk into your sites, strategy y systems, figure out what the outcome requires and take responsibility for getting it done. No mystery hourly meter. No open-ended list of tasks. We define what I'm responsible for before we start, you know the investment and then I do the work.
Your investmentCustom quotedOne fixed price, after I've read your request.Payment terms depend on the size of the project.
What If I Don't Know What's Wrong?
Pues, it depends on whether I can define the project. "People aren't buying this product" might be enough for me to look at the situation and scope a conversion project. If I can define the outcome and what I'm responsible for improving, it's a project. "Something somewhere in my marketing is broken and revenue is down" can't be defined yet. When I can't responsibly define what I'd be taking on, we start with a Strategic Cafecito.
The goal is to stop spending money fixing the wrong shit.
Not sure?Send the request anyway.
You don't have to decide whether this is a project or a Strategic Cafecito. Tell me what's happening. If I can responsibly scope the work, I'll quote the project. If the problem needs investigation first, I'll point you to Strategic Cafecito.
Tell me what's going onBook a Strategic Cafecito
I'm Kristine Gonzalez.
Twelve-plus years in, first-gen grad with a degree in Advertising and PR, now Director of Web and Automation at a HubSpot-certified agency.
I've worked on 100+ sites, from nonprofits to multi-million-dollar businesses. I don't sell hype or quick wins. I build structure: systems that hold, infrastructure shaped around how you move.
- Framework
- Creator of the Sites, Strategy y Systems con Intención™ Framework
- Certified
- HubSpot Inbound Marketing, Marketing Software, SEO I, SEO II and Growth-Driven Design; Google Analytics; Webflow 101, Layout One and CMS
- Industries
- Tourism, hospitality, non-profit and service-based businesses
60% more bookings for a core experience in 90 days$1M+ in organic revenue400%+ organic traffic growth70x ROI in a lead-gen site's first campaign
Photographer SEO Case Study: From Migration Crash to Page 1 on GoogleProjects con Intención FAQ
How much does a project cost?
Every project is quoted as one fixed price after I've read your request, so you know the number before anything starts.
A focused fix and a multi-part build are both projects. The scope decides the price. Payment terms depend on the size of the project and they're in your quote.
Do I need a Strategic Cafecito before I start a project?
Not always.
If you've already had one, we've worked through the decision, so I scope the work and get it done.
If you know what you want to be different, that's usually enough. Tell me what's happening and I'll send back a scope and a fixed price or tell you it needs a Strategic Cafecito first.
How big can a project be?
Any size. The one small thing that's been driving you crazy and a multi-week, multi-system build both belong here. What makes it a project is a finish line I can scope before we start and the fact that I'm the one doing the work.
The usual territory: a conversion path, a group of pages for SEO, a workflow you're still doing by hand, a launch that needs its email and checkout connected, a digital product that needs to be built and selling or a new landing page.
What if the problem turns out to be bigger than a project?
Then I tell you before you pay for anything. That's what reading your request and scoping it are for.
If we'd need to dig into your whole ecosystem first, start with a Strategic Cafecito. If the website can't responsibly be treated as an isolated build because the strategic foundation and surrounding ecosystem need to be rebuilt too, we're talking about Website con Intención.
Some things need fixing. Some need building.
Sometimes your business has outgrown its infrastructure. Sometimes it hasn't. Sometimes the foundation is solid and one important part of the machine isn't doing its job. Sometimes the piece you need was never built. That's what this is for.