Welcome!
Holaaaaaa, I’m Kristine!Kristine Gonzalez: website strategist for service-based founders
I’m a proud Latina (Nuyoflorican) marketing nerd, certified web strategist and creator of the Sites, Strategy y Systems con Intención™ framework.
With 12+ years of agency and digital strategy experience, I help creative founders and intentional brands turn their sites into digital employees that connect, convert and work even when they’re OOO.
Most of my clients aren’t starting from scratch. Their business is growing, their offers are working and their visibility is increasing.
Their site and systems haven’t caught up.
My vibe? Custom strategies that turn your site into a business partner. I design digital ecosystems that align strategy and backend systems so your site reflects your voice, supports your growth and holds as your business scales.
How It All Started
Born with a love for bright colors, rhythmic beats and the New York Mets, my journey began making sites at the age of seven. Okay, technically it started on Homestead, tinkering with pixels and code and they weren’t exactly the prettiest things you’ve ever seen.
I was a curious niña and I was hooked on the human touch behind it.
The science of what makes us click (literally and figuratively), the magic of shared stories and the bond of community. Over time, I turned this passion into a career at the intersection of creativity, strategy and culture.
With a BA in Advertising and Public Relations, marketing and life/mindset coaching certifications and more than a decade of hands-on experience in web strategy, systems and digital marketing, I’ve worked across industries from nonprofits to multi-million-dollar businesses. That range taught me to see patterns and to understand what holds as businesses grow. Now I bring that experience to service-based founders who want a site built to support growth.
And Why I Built My Own Thing
I kept meeting founders who had done everything right y still felt like the glue. They’d bought the offer course, the designer, the SEO person, the automation setup. Every piece was fine. Nobody owned how they fit together, so they did.
That gap is the Strategy-to-System Split™ and closing it is the whole job. The framework is just the honest version of what I was already doing.
Some Highlights of My Career
A marketer, web strategist and designer with over a decade of experience under my belt.
100+ sites worked on, with strategy that reflects each business’s voice + is built pa’ durar.
Articles, books, podcasts and trainings consumed (y counting), porque I never stop learning.
First-Generation
Proud first-gen college grad from UCF’s Advertising/Public Relations program (with a Hospitality Management minor, because content and customer experience matter). #ChargeOn
Director of Web and Automation
Currently Director of Web and Automation at a HubSpot-certified agency, where I lead digital strategy across websites, search and backend systems.
Life Coach
My background in coaching informs how I work, helping clients move forward with clarity instead of second-guessing, but the work itself is strategic and grounded in real systems.
Leadership Alumna
Graduate of Leadership Osceola and LEAD Scholars at UCF. Leading with purpose isn’t optional. I helped lead a $42K digital strategy initiative for the Healthy Start Coalition of Osceola County.
Featured In
Featured in HubSpot, Marketer Magazine, Grit Daily and DevX for insights on digital strategy and data-driven content.
Certified
HubSpot Inbound Marketing, Marketing Software, SEO I, SEO II and Growth-Driven Design. Google Analytics. Webflow 101, Layout One and CMS.
The Receipts
A multi-offer experience brand came to me with a site that technically worked y quietly leaked. I directed the full rebuild. Keyword planning, technical y on-page SEO, UX flow, content structure, page architecture, ticketing, mobile.
- 24% more site traffic
- 30% growth in organic visits
- 42% more page-one keywords
- 30% more revenue from organic
- 60% more bookings on a core experience
- 56% seasonal revenue growth
Nothing about that was a new logo. It was the path to yes, made clear.
Get to Know Me
Baseball Superfan
I’ve been a die-hard New York Mets fan since I was four. Win or lose, I’m loyal to the last out!
Well-Being Advocate
I treat self-care and my physical and mental health as a necessity.
Concert Junkie
If I’m not at a concert, I’m already planning the next one. My playlist? A chaotic mix of JT, reggaeton and boybands.
Theme Park Pro
I can navigate Disney World like it’s my second home. Pro-tip: Try the grey stuff, it’s delicious.
Forever Nostalgic for the 90s & 00s
I still live for the music, movies and pop culture of the 90s and 00s.
Cafecito Conversations
Nothing beats deep convos over decaf cafecito.
Your Infrastructure Might Be the Problem.
💀 Kidding. (Kind of.)
La Digital Rueda
Your digital ecosystem wheel.
Your business has five structural layers. Some are holding. Some are leaking. Rate each one and get a visual wheel showing exactly where your capacity is compensating for your infrastructure.
Takes less time than making your cafecito.
Reveal your wheelAbout Kristine Gonzalez, FAQ
What does a website strategist do that a web designer doesn’t?
Honestly, there’s a lot of overlap, y a good designer is worth every penny. The difference is where we start.
A designer builds it beautifully once the decisions are made. I’m usually there for the decisions. What the site needs to do, how someone moves through it, y what happens on the backend after they say yes.
So if you already know what you want built, a designer might be exactly right. If you’re not sure what to build yet, that’s my part.
Do you build the site yourself or just advise?
Both, y it really depends on what you need.
Some clients want a second brain for one decision. Some want me in there doing the work. Some need the whole thing rebuilt. I’d rather scope you into the smallest thing that solves it than talk you into the biggest one.
Are you an SEO consultant?
SEO is a big part of what I do, y I’m certified in HubSpot SEO I and SEO II.
I just don’t usually stop there. Search brings people in, but what happens after they land is where things tend to get stuck, so I look at the site y the systems around it too. If SEO really is the only piece you need, I’ll say so, y I can help with that.
Do you work in Spanish?
¡Sí! English, Spanish y Spanglish.
I’ve built bilingual experiences where that was the whole point. If your people code-switch, your site can too.
How do I know which offer I need?
You don’t have to figure that out on your own. That’s part of what I’m here for.
If you’re not sure what’s actually wrong, a Strategic Cafecito is built for exactly that. If you want a quick read first, La Jugada is $47. And if it turns out you don’t need me right now, I’ll tell you that too.
Ready for a Site That Works Even When You’re Off the Clock?
Tell me what’s happening with your site and your systems. I’ll tell you what I’d fix first.