Welcome!
Holaaaaaa, I’m Kristine !
I’m a proud Latina (Nuyoflorican) marketing nerd, certified web strategist, and creator of the Sites, Strategy y Systems con Intención™ framework. With 10+ years of agency and digital strategy experience, I help creative founders and intentional brands turn their websites into digital employees that connect, convert and work even when they’re OOO.
Most of my clients aren’t starting from scratch. Their business is growing, their offers are working, and their visibility is increasing – their website and systems haven’t caught up. My vibe? Custom strategies that turn your website into a business partner, not just a pretty page. I design digital ecosystems that align strategy and backend systems so your site reflects your voice, supports your growth and actually holds as your business scales.
About the GIrl
How it All Started
Born with a love for bright colors, rhythmic beats and the New York Mets, my journey began making websites at the age of seven. Okay, technically it started on Homestead, tinkering with pixels and code and they weren’t exactly the prettiest things you’ve ever seen. I was a curious niña and I was hooked, not just on the techy stuff but on the human touch behind it – the science of what makes us click (literally and figuratively), the magic of shared stories and the bond of community. Over time, I turned this passion into a career at the intersection of creativity, strategy and culture.
With a BA in Advertising and Public Relations, a comprehensive array of marketing and life/mindset coaching certifications, alongside over a decade of hands-on experience in web strategy, systems, and digital marketing, I’ve worked across diverse industries — from nonprofits to multi-million-dollar businesses. That range has sharpened my ability to see patterns, not just tactics, and to understand what actually holds as businesses grow. Now I bring that experience to service-based founders who want a website built to support growth – not just look good doing it.
THE 411
Some Highlights of My Career
A marketer, web strategist and designer with over a decade of experience under my belt.
More than 100 businesses supported with website strategy services that reflect their voice + are built pa’ durar.
Articles, books, podcasts, and trainings consumed (y counting) – porque I never stop learning.
First-Generation
Proud first-gen college grad from UCF’s Advertising/Public Relations program (with a Hospitality Management minor, because content and customer experience matter). #ChargeOn
Life Coach
My background in coaching informs how I work, helping clients move forward with clarity instead of second-guessing, but the work itself is strategic and grounded in real systems.
Leadership Alumna
Graduate of Leadership Osceola and LEAD Scholars at UCF. Leading with purpose isn’t optional - I helped lead a $42K digital strategy initiative for the Healthy Start Coalition.
Featured In
Featured in Marketing Magazine, Grit Daily, DevX for insights on digital strategy and data-driven content.
More Details
Get to Know Me
- Baseball Superfan: I’ve been a die-hard New York Mets fan since I was four - win or lose, I'm loyal to the last out! ⚾️
- Well-being Advocate: Prioritizing self-care, and physical and mental health isn’t just a goal, it’s a necessity. ✨
- Concert Junkie: If I’m not at a concert, I’m already planning the next one. My playlist? A chaotic mix of JT, reggaeton and boybands. 🎤
- Theme Park Pro: I can navigate Disney World like it’s my second home. Pro-tip: Try the grey stuff, it's delicious. 🏰
- Forever Nostalgic for the 90s & 00s: I still live for the music, movies and pop culture of the 90s and 00s. 📼
- Cafecito Conversations: Nothing beats deep convos over decaf cafecito. ☕️
Your Business’s Not the Problem.
You Are. 💀 Kidding. Kind of.
What's Your Business's Toxic Trait ?
Lovingly roast your biz habits. Then fix them. One quiz. One trait. One plan to get you unstuck.
- Your toxic biz trait (with love, not shame)
- A custom recovery plan that fits your energy + patterns
- One strategic fix you can implement today
Marketing chisme? Right this way.
Pull up a seat. Your biz deserves better than generic advice.
Your Group Chat With a Marketing Minor
Warning: Opening these emails may cause spontaneous clarity, confident marketing moves and the urge to unsubscribe from mediocre advice. Includes real strategy, fewer burnout spirals and the occasional unsolicited *NSYNC reference. Read responsibly.