If you've ever sat there wondering, "Wait, what's the difference between copywriting and content marketing?" or "Do I really need both in my strategy?" you're not alone. What is copywriting vs content marketing is one of those classic marketing questions that sneaks into convos I have with clients during a Marketing Cafecito. Here's the truth: copywriting and content marketing are like arroz y ha[...]
DISCLOSURE: SOME OF THE LINKS BELOW ARE AFFILIATE LINKS, MEANING THAT AT NO ADDITIONAL COST TO YOU, I WILL RECEIVE A COMMISSION IF YOU CLICK THROUGH AND MAKE A PURCHASE. Whether you run a local bakery or a small consulting firm, the success of your business often depends on how easily customers can find you on the internet. That's where SEO, or search engine optimization, comes in. Let's explor[...]
So you're writing your first blog post? ¡Felicidades! That's a big deal. Hitting publish on your first post can feel overwhelming, but it doesn't have to. This guide walks you through how to optimize blog posts from the jump, so you're not just writing to write. You're writing with purpose. Even if your blog is brand new, starting with optimization in mind will help your content work for you lon[...]
We have all heard the phrase that content is king. But there are a few things that play into factor here: people are inundated with content at the moment, people's attention spans are shorter than ever and if not done strategically, you can continue to produce so much content that you can burn out. That's why it's crucial for businesses and content creators to make the most out of what they've got[...]
And no, I don’t mean the traditional marketing models. As small business owners and marketers, we are thankful for the Internet. I would not even be speaking to you right now otherwise. But you’re also likely inundated with new courses, frameworks and methodologies with the promise to make you market yourself better, go viral, make 10k months and the list goes on and on. There are just SO m[...]