DISCLOSURE: SOME OF THE LINKS BELOW ARE AFFILIATE LINKS, MEANING THAT AT NO ADDITIONAL COST TO YOU, I WILL RECEIVE A COMMISSION IF YOU CLICK THROUGH AND MAKE A PURCHASE. Whether you run a local bakery or a small consulting firm, the success of your business often depends on how easily customers can find you on the internet. That's where SEO, or search engine optimization, comes in. Let's explor[...]
Sales page vs. landing page - do you know the difference and which is right for your marketing strategy? Understanding the nuances between the two is imperative, as each serves a distinct purpose and can significantly impact your conversion rates. Let's discuss what sales pages and landing pages are, their differences and how to create effective ones. We'll also highlight the essential rol[...]
A website vs a sales funnel. These two tools are often pitted against each other, but the truth is: it's not either/or. You need both. But hang tight, cafecito in hand, because we're breaking it all down. Understanding the difference between a website and a funnel can completely shift how you approach your digital strategy. This isn't just about building something pretty; it's about creating sy[...]
So you're writing your first blog post? ¡Felicidades! That's a big deal. Hitting publish on your first post can feel overwhelming, but it doesn't have to. This guide walks you through how to optimize blog posts from the jump, so you're not just writing to write. You're writing with purpose. Even if your blog is brand new, starting with optimization in mind will help your content work for you lon[...]
When starting an online store, plenty of options are available, but two eCommerce giants stand out: Shopify and WooCommerce on WordPress. Both platforms are popular and have their unique strengths. Shopify is a fully hosted eCommerce platform allowing you to easily build a standalone online store from scratch. Whereas WooCommerce is built on top of WordPress and is a free WordPress plugin that[...]
And no, I don’t mean the traditional marketing models. As small business owners and marketers, we are thankful for the Internet. I would not even be speaking to you right now otherwise. But you’re also likely inundated with new courses, frameworks and methodologies with the promise to make you market yourself better, go viral, make 10k months and the list goes on and on. There are just SO m[...]