"Marketing was being sold like a lifestyle, not a skill." In this episode, I'm getting honest about what it feels like to build your business and your brand in an online space that rewards shortcuts over strategy. From the polished aesthetic reels to the pressure to monetize every personal moment, we're breaking down the dissonance between what's trending and what works. I share how years of bac[...]
Your work should support your life, not hijack it. But let’s be real, finding that balance isn’t always easy. Between chasing goals, hitting deadlines and trying not to let your to-do list run your life, it’s easy to forget that you matter just as much as the work you do. In this episode of So, It Depends, I’m reflecting on the lessons I wish I’d learned sooner about business, burnout a[...]
As an entrepreneur, you're no stranger to the tasks and responsibilities of running a business. From managing day-to-day operations to strategizing for growth, it often feels like there's never enough time in the day to accomplish everything on your to-do list. You're trying to do all the things! That's where Marketing VIP Days come in. The benefits of Marketing VIP Days are the fact that they are[...]
When starting an online store, plenty of options are available, but two eCommerce giants stand out: Shopify and WooCommerce on WordPress. Both platforms are popular and have their unique strengths. Shopify is a fully hosted eCommerce platform allowing you to easily build a standalone online store from scratch. Whereas WooCommerce is built on top of WordPress and is a free WordPress plugin that[...]