Lead Generation Website Case Study: 70x ROI in the First Campaign
A multilingual site built to walk people through a complicated decision. A branching quiz did the sorting, automation did the follow-up and the first campaign returned 70x.
The Situation
The audience was multilingual and the decision in front of them was complicated. People needed help figuring out what fit them before they'd act on anything and the site had to do that sorting on its own.
What Was Broken
A decision that complicated doesn't survive a page full of options. Hand someone every path at once and they leave without picking one. The content needed to be organized so people could search and filter it and everyone who did engage needed follow-up that matched what they'd already told the site.
What I Did
- Built a quiz-based lead flow with branching logic and personalized results
- Structured a searchable, filterable directory
- Created a responsive bilingual design system for accessibility and cultural relevance
- Connected third-party tools for real-time Q&A, nurture sequences and data collection
- Lined up design, automation and user behavior with the conversion goals across teams
The Results
- 70x ROI in the first campaign window
- 1,500+ new leads funneled into segmented email workflows
- 750+ confirmed conversions tied to core form actions
- 4,000+ monthly visitors after launch
- 2.4s load time, 2:20 average session duration and a bounce rate under 50%
The Takeaway
Does This Sound Like You?
- Your buyers have to make a real decision before they hire you and your site hands them everything at once.
- You collect leads, but nothing happens next unless you do it yourself.
- You serve more than one language and your site only really speaks one.
Frequently Asked Questions
When This Isn't the Answer
If your buyers already know what they want, a quiz is one more step between them and the booking page. Shorten the path instead.
Kristine Gonzalez
12+ years of receipts and agency experience helping service providers and intentional founders turn their websites into digital ecosystems that connect, convert and support sustainable growth.
