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Kristine Gonzalez | Sites, Strategy y Systems

Site Design & UX

What the Bad Bunny Halftime Show Marketing Strategy Teaches About Website Strategy

Fast Company just published the inside story of how Apple built the marketing strate[...]

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Site Design & UX

Small Business Systems Got You Stuck? You’re Not the Bottleneck – Your Systems Are Misaligned

If running your business feels harder than it should, like you’re constantly busy[...]

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Site Design & UX

Outdated Website, Evolving Brand? Why Your Site Still Sounds Like 3 Versions Ago

If you’ve ever hesitated before sending someone your website link, you already kno[...]

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Site Design & UX

Feeling Stuck in Business? It’s Not Mindset, It’s Structure

Why do entrepreneurs feel stuck in business? Because most business “stuckness” i[...]

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Content Strategy & SEO

Copywriting vs Content Marketing: What’s the Difference (And Why You Actually Need Both)

October 15, 2024
Smiling woman sitting on a teal couch using her phone while writing in a notebook with a laptop in front of her working on digital marketing or content creation strategy.

If you've ever sat there wondering, "Wait, what's the difference between copywriting and content marketing?" or "Do I really need both in my strategy?" you're not alone. What is copywriting vs content marketing is one of those classic marketing questions that sneaks into convos I have[...]

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Content Strategy & SEO

An SEO Party for Small Businesses: How to Grow Your Site Ranking

October 15, 2024

DISCLOSURE: SOME OF THE LINKS BELOW ARE AFFILIATE LINKS, MEANING THAT AT NO ADDITIONAL COST TO YOU, I WILL RECEIVE A COMMISSION IF YOU CLICK THROUGH AND MAKE A PURCHASE. Whether you run a local bakery or a small consulting firm, the success of your business often depends on how eas[...]

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Site Design & UX

Sales Page vs. Landing Page: Unveiling the Key Differences

October 15, 2024

Sales page vs. landing page - do you know the difference and which is right for your marketing strategy? Understanding the nuances between the two is imperative, as each serves a distinct purpose and can significantly impact your conversion rates. Let's discuss what sales page[...]

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Site Design & UX

Website vs Sales Funnel: Why You Need Both to Grow Your Business

October 15, 2024
Hand-drawn website and sales funnel wireframes in blue, purple, and green representing different stages of a digital marketing strategy and a website vs sales funnel.

A website vs a sales funnel. These two tools are often pitted against each other, but the truth is: it's not either/or. You need both. But hang tight, cafecito in hand, because we're breaking it all down. Understanding the difference between a website and a funnel can completely shift[...]

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Systems & Automation

Choosing Shopify vs WordPress for WooCommerce: Which Wins?

October 15, 2024

When starting an online store, plenty of options are available, but two eCommerce giants stand out: Shopify and WooCommerce on WordPress. Both platforms are popular and have their unique strengths. Shopify is a fully hosted eCommerce platform allowing you to easily build a standalo[...]

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Content Strategy & SEO

Marketing Frameworks Overwhelming Your Content Strategy?

October 15, 2024
marketers gathered around a table

And no, I don’t mean the traditional marketing models. As small business owners and marketers, we are thankful for the Internet. I would not even be speaking to you right now otherwise. But you’re also likely inundated with new courses, frameworks and methodologies with the pro[...]

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Hi, I’m Kristine!
Hi, I’m Kristine!

Hi, I’m Kristine!

A proud Latina marketing nerd with a passion for helps growing businesses turn their websites into strategic partners with a digital ecosystem. I blend web strategy, SEO, and backend systems so your business can grow without the constant hustle. Off the clock? Mets games, reality TV, and a brain that never stops seeing strategy everywhere.

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@kristineiza

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