Fast Company just published the inside story of how Apple built the marketing strategy for Bad Bunny's historic halftime show. And the detail that stopped me wasn't the budget, the production scale or the creative direction. It was the brief. Apple's Vice President of Marketing, Tor Myhren, described the process simply: the first thing he does is ask the artist what they want. What do you want[...]
If running your business feels harder than it should, like you’re constantly busy but the revenue still isn’t consistent, there’s a good chance you’ve already blamed yourself for it. You’ve tried new tools as part of your small business systems. You’ve reorganized your backend (maybe more than once). You keep telling yourself you just need to be more consistent, more disciplined, more[...]
If you’ve ever hesitated before sending someone your website link, you already know. Not because it’s broken. Not because it’s ugly. But it sounds like you, but like three evolutions ago. You can have a business that’s evolved and matured and still be represented online by an outdated website, a version of yourself from years ago. The horror!!! Think of your website like an old Faceboo[...]
Why do entrepreneurs feel stuck in business? Because most business “stuckness” isn’t about mindset. It’s about a structural misalignment between what your business shows on the outside and what it can actually support behind the scenes. If you're an entrepreneur who feels stuck in your business, chances are you've already tried the obvious fixes. You've listened to podcasts on minds[...]
Do you really need a website if your social game is strong? Because while social media is cool, it’s also a short-lived summer fling and gone the moment the algorithm changes its mind. Think of your website like an old-school love story - Bennifer vibes (okay, maybe a chaotic example, but we were all living for it!) The one that holds your history, your receipts, your growth and doesn[...]