Most service businesses create content the way they clean out a junk drawer. A little bit here, a trend topic there, something that seemed to be working for someone else on Instagram. Individually, none of it is wrong. Collectively, it builds nothing y eso se nota (and it shows). Content pillars are the opposite of that. A content pillar is a core topic that your entire content strategy is built a[...]
Starting a blog is an exciting endeavor, but the first step can be both exhilarating and daunting. You may find yourself staring at a screen with a blinking cursor and having a hard time knowing what to write for your new post - especially when it is your first one! Your first blog post can set the tone for your blogging journey and honestly, even mentally, with how you feel about your own blog[...]
And no, I don’t mean the traditional marketing models. As small business owners and marketers, we are thankful for the Internet. I would not even be speaking to you right now otherwise. But you’re also likely inundated with new courses, frameworks and methodologies with the promise to make you market yourself better, go viral, make 10k months and the list goes on and on. There are just SO m[...]