"It’s not just about what people see — it’s how they feel." In this episode, we’re digging deep into what really drives people to click, buy and come back - the psychology of decision making. This isn’t about flashy design or trendy sales tactics — it’s about understanding the psychology of conversion and how you can use data-driven strategy to build a website that actually works (e[...]
We've all thought it once or twice – "I want to go viral. I want this post to take off. Why don't I have more traffic coming to my website?" Getting caught up in the idea of overnight success is easy, especially when it is being flashed at us from all different directions. "Why can't I be them?!" We want to be the next big thing and achieve our goals as quickly as possible, even when we are unpr[...]
In the past ten years, I've definitely built at least 100 websites (which may be on the lower end), so not only have I seen trends change, but I have also seen what consistently works. The most important thing I've learned is that a website is not just a digital business card. It's a powerful interactive marketing tool, lead generation engine, and customer service platform – it's you when you ar[...]
Content marketing has become essential to any successful marketing strategy in today's digital landscape. Not only does creating valuable and engaging content help you attract and retain your target audience, but it also helps you boost your brand's visibility and establishes you as an industry leader. However, with the vast amount of content available on the internet (and we know how much there i[...]
You’ve followed all the advice, built a landing page, showed up on social, posted Reels three times a week… but nada. No traction. No growth. And definitely no sales. The problem? You’re chasing tactics without a strategy. Before you burn out wondering why that webinar tip didn’t work or why your ad didn’t convert, let’s break it down: Strategy is the long-term plan. Tactics are the[...]