Hey now, hey now - this is what dreams are made of… a blog post that links to exactly what your audience needs next. ✨ Internal linking might not be the flashiest part of your content strategy - no trending audio, Canva templates, or viral threads here. But in terms of ROI? It’s giving main character energy behind the scenes. Especially if you’re on WordPress, where it becomes a clave mov[...]
Content marketers have seen shifts as the internet changes from an information-based society to a knowledge-based one — shifts that go beyond AOL chat rooms, virtual online dolls and guilds. The fact is that most of those who use the internet are moving from just searching for facts and figures to seeking answers, recognition, and goals.
If it feels impossible to find time for marketing, you're not alone. It can be a challenge. You're just trying to run a business while wearing every hat and still doing marketing efforts? That one gets tossed in the air most days. It's like Jordan Catalano. Elusive. Mysterious. Shows up when it wants. And somehow always makes you feel like you're the one not doing enough. Between client work, in[...]
If you've ever wondered how to grow your small business without dancing on Instagram every day or spending thousands on ads, this one's for you. We're diving deep into SMB business SEO and why it's one of the smartest ways to drive traffic to your website, show up in search results and get found by potential customers who are already looking for what you do. Want the full breakdown of what SEO ca[...]
Let's be honest - when you hear "affordable SEO," your first thought is probably: "Okay, but is it actually going to work?" You've seen the ads. You've clicked on the $99 SEO service promises. You've probably even tried Googling how to do it yourself during a late-night scroll while wondering why your site still feels invisible. And if you're a first-gen, service-based business owner, you're no[...]
Your website needs to convert, not confuse. But if your pages are slow, your buttons are tiny or your visitors can’t figure out what to do next, they’re bouncing faster than Bad Bunny tickets. Website user experience, aka UX, isn’t just a nice-to-have. It’s the difference between someone saying “this site gets me” and someone peacing out in 10 seconds flat. Because real talk? Even the[...]
What is SEO for Small Businesses and Why Does it Matter? SEO stands for search engine optimization and is all about making sure your business shows up when people search for what you offer. It’s like your digital “open for business” sign, helping you connect with potential customers at the right time with information about your business. Small business SEO is a chance for small businesses t[...]
It's crucial for small businesses to focus on developing a holistic narrative in their content strategy. A holistic narrative goes beyond short-term trends and viral content, aiming for consistency and interconnectedness in every aspect of marketing. Let's chat about the importance of a holistic narrative, how it can benefit your business, and practical steps to implement it effectively. By follow[...]
Starting a blog is an exciting endeavor, but the first step can be both exhilarating and daunting. You may find yourself staring at a screen with a blinking cursor and having a hard time knowing what to write for your new post - especially when it is your first one! Your first blog post can set the tone for your blogging journey and honestly, even mentally, with how you feel about your own blog[...]
You know how we use search engines all the time? Well, that's why search engine optimization (SEO) has become so important for business owners. It's all about making sure your website appears high up in search results, so you can connect with potential customers and boost your online presence, an indispensable tool for business owners. SEO is like a secret recipe for improving your website's visi[...]