Content marketers have seen shifts as the internet changes from an information-based society to a knowledge-based one — shifts that go beyond AOL chat rooms, virtual online dolls and guilds. The fact is that most of those who use the internet are moving from just searching for facts and figures to seeking answers, recognition, and goals.
If it feels impossible to find time for marketing, you're not alone. It can be a challenge. You're just trying to run a business while wearing every hat and still doing marketing efforts? That one gets tossed in the air most days. It's like Jordan Catalano. Elusive. Mysterious. Shows up when it wants. And somehow always makes you feel like you're the one not doing enough. Between client work, in[...]