Content marketers have seen shifts as the internet changes from an information-based society to a knowledge-based one — shifts that go beyond AOL chat rooms, virtual online dolls and guilds. The fact is that most of those who use the internet are moving from just searching for facts and figures to seeking answers, recognition, and goals.
If it feels impossible to find time for marketing, you're not alone. It can be a challenge. You're just trying to run a business while wearing every hat and still doing marketing efforts? That one gets tossed in the air most days. It's like Jordan Catalano. Elusive. Mysterious. Shows up when it wants. And somehow always makes you feel like you're the one not doing enough. Between client work, in[...]
Content marketing has become essential to any successful marketing strategy in today's digital landscape. Not only does creating valuable and engaging content help you attract and retain your target audience, but it also helps you boost your brand's visibility and establishes you as an industry leader. However, with the vast amount of content available on the internet (and we know how much there i[...]
Starting a blog is an exciting endeavor, but the first step can be both exhilarating and daunting. You may find yourself staring at a screen with a blinking cursor and having a hard time knowing what to write for your new post - especially when it is your first one! Your first blog post can set the tone for your blogging journey and honestly, even mentally, with how you feel about your own blog[...]
So you're writing your first blog post? ¡Felicidades! That's a big deal. Hitting publish on your first post can feel overwhelming, but it doesn't have to. This guide walks you through how to optimize blog posts from the jump, so you're not just writing to write. You're writing with purpose. Even if your blog is brand new, starting with optimization in mind will help your content work for you lon[...]
We have all heard the phrase that content is king. But there are a few things that play into factor here: people are inundated with content at the moment, people's attention spans are shorter than ever and if not done strategically, you can continue to produce so much content that you can burn out. That's why it's crucial for businesses and content creators to make the most out of what they've got[...]