"It’s not just about what people see — it’s how they feel." In this episode, we’re digging deep into what really drives people to click, buy and come back. This isn’t about flashy design or trendy sales tactics — it’s about understanding the psychology of conversion and how you can use data-driven strategy to build a website that actually works (even when you’re off the clock). I[...]
Your website needs to convert, not confuse. But if your pages are slow, your buttons are tiny or your visitors can’t figure out what to do next, they’re bouncing faster than Bad Bunny tickets. Website user experience, aka UX, isn’t just a nice-to-have. It’s the difference between someone saying “this site gets me” and someone peacing out in 10 seconds flat. Because real talk? Even the[...]
Your website should support your business and your peace. But too often, it ends up being another thing on your to-do list. You started your business to do what you love, not spend hours replying to DMs, manually booking clients, or fixing broken forms. In this episode of So, It Depends, we’re talking about how to make your website work for you, like the digital employee it’s meant to be. One[...]
Your website isn't just a digital business card or something that just looks cute; it should be putting in work. Bringing in leads, building trust and making sales even when you're off the clock. In this episode of So, It Depends, we're breaking down the must-have website features every business actually needs (aka, the things that actually matter—not the extras that sound good but don't move[...]
Your website isn’t just a page with your logo - it’s your business’s virtual HQ, the heart of everything you do online. While platforms like social media and online marketplaces seem convenient, they can’t replace the stability, control and opportunity your website provides, which is why your website should be your main squeeze. It’s not just a “nice to have” - it’s the most import[...]
When it comes to running a business online, there’s no doubt social media is cool, but it’s also like a short-lived summer fling. Your website? That’s the long-term love story. Think of it like “Bennifer” (okay, maybe a bad example, but we were all living for it this year!) vs. a quick TikTok crush. Sure, social media gives you reach, but your website is the real deal that sticks around[...]
Ever wonder who’s really visiting your site and what keeps them around? Knowing your audience isn’t just a “nice to have” –it’s a must-have if you want a website that actually works for you. From small businesses to big brands, Google Analytics is the go-to tool for understanding who’s visiting, engaging and converting on your website or mobile applications. With a quick setup of tra[...]
In the past ten years, I've definitely built at least 100 websites (which may be on the lower end), so not only have I seen trends change, but I have also seen what consistently works. The most important thing I've learned is that a website is not just a digital business card. It's a powerful interactive marketing tool, lead generation engine, and customer service platform – it's you when you ar[...]
It's crucial for small businesses to focus on developing a holistic narrative in their content strategy. A holistic narrative goes beyond short-term trends and viral content, aiming for consistency and interconnectedness in every aspect of marketing. Let's chat about the importance of a holistic narrative, how it can benefit your business, and practical steps to implement it effectively. By follow[...]
DISCLOSURE: SOME OF THE LINKS BELOW ARE AFFILIATE LINKS, MEANING THAT AT NO ADDITIONAL COST TO YOU, I WILL RECEIVE A COMMISSION IF YOU CLICK THROUGH AND MAKE A PURCHASE. Whether you run a local bakery or a small consulting firm, the success of your business often depends on how easily customers can find you on the internet. That's where SEO, or search engine optimization, comes in. Let's explor[...]