"It’s not just about what people see — it’s how they feel." In this episode, we’re digging deep into what really drives people to click, buy and come back. This isn’t about flashy design or trendy sales tactics — it’s about understanding the psychology of conversion and how you can use data-driven strategy to build a website that actually works (even when you’re off the clock). I[...]
"Marketing was being sold like a lifestyle, not a skill." In this episode, I'm getting honest about what it feels like to build your business and your brand in an online space that rewards shortcuts over strategy. From the polished aesthetic reels to the pressure to monetize every personal moment, we're breaking down the dissonance between what's trending and what works. I share how years of bac[...]
Your website needs to convert, not confuse. But if your pages are slow, your buttons are tiny or your visitors can’t figure out what to do next, they’re bouncing faster than Bad Bunny tickets. Website user experience, aka UX, isn’t just a nice-to-have. It’s the difference between someone saying “this site gets me” and someone peacing out in 10 seconds flat. Because real talk? Even the[...]
Your website should support your business and your peace. But too often, it ends up being another thing on your to-do list. You started your business to do what you love, not spend hours replying to DMs, manually booking clients, or fixing broken forms. In this episode of So, It Depends, we’re talking about how to make your website work for you, like the digital employee it’s meant to be. One[...]
Your website isn’t just a page with your logo - it’s your business’s virtual HQ, the heart of everything you do online. While platforms like social media and online marketplaces seem convenient, they can’t replace the stability, control and opportunity your website provides, which is why your website should be your main squeeze. It’s not just a “nice to have” - it’s the most import[...]
Content marketing has become essential to any successful marketing strategy in today's digital landscape. Not only does creating valuable and engaging content help you attract and retain your target audience, but it also helps you boost your brand's visibility and establishes you as an industry leader. However, with the vast amount of content available on the internet (and we know how much there i[...]
As an entrepreneur, you're no stranger to the tasks and responsibilities of running a business. From managing day-to-day operations to strategizing for growth, it often feels like there's never enough time in the day to accomplish everything on your to-do list. You're trying to do all the things! That's where Marketing VIP Days come in. The benefits of Marketing VIP Days are the fact that they are[...]
It's crucial for small businesses to focus on developing a holistic narrative in their content strategy. A holistic narrative goes beyond short-term trends and viral content, aiming for consistency and interconnectedness in every aspect of marketing. Let's chat about the importance of a holistic narrative, how it can benefit your business, and practical steps to implement it effectively. By follow[...]
You know how we use search engines all the time? Well, that's why search engine optimization (SEO) has become so important for business owners. It's all about making sure your website appears high up in search results, so you can connect with potential customers and boost your online presence, an indispensable tool for business owners. SEO is like a secret recipe for improving your website's visi[...]
You’ve followed all the advice, built a landing page, showed up on social, posted Reels three times a week… but nada. No traction. No growth. And definitely no sales. The problem? You’re chasing tactics without a strategy. Before you burn out wondering why that webinar tip didn’t work or why your ad didn’t convert, let’s break it down: Strategy is the long-term plan. Tactics are the[...]