"Marketing was being sold like a lifestyle, not a skill." In this episode, I'm getting honest about what it feels like to build your business and your brand in an online space that rewards shortcuts over strategy. From the polished aesthetic reels to the pressure to monetize every personal moment, we're breaking down the dissonance between what's trending and what works. I share how years of bac[...]
Your website should support your business and your peace. But too often, it ends up being another thing on your to-do list. You started your business to do what you love, not spend hours replying to DMs, manually booking clients, or fixing broken forms. In this episode of So, It Depends, we’re talking about how to make your website work for you, like the digital employee it’s meant to be. One[...]
Your work should support your life, not hijack it. But let’s be real, finding that balance isn’t always easy. Between chasing goals, hitting deadlines and trying not to let your to-do list run your life, it’s easy to forget that you matter just as much as the work you do. In this episode of So, It Depends, I’m reflecting on the lessons I wish I’d learned sooner about business, burnout a[...]