Starting a blog is an exciting endeavor, but the first step can be both exhilarating and daunting. You may find yourself staring at a screen with a blinking cursor and having a hard time knowing what to write for your new post - especially when it is your first one! Your first blog post can set the tone for your blogging journey and honestly, even mentally, with how you feel about your own blog[...]
You know how we use search engines all the time? Well, that's why search engine optimization (SEO) has become so important for business owners. It's all about making sure your website appears high up in search results, so you can connect with potential customers and boost your online presence, an indispensable tool for business owners. SEO is like a secret recipe for improving your website's visi[...]
We've all thought it once or twice – "I want to go viral. I want this post to take off. Why don't I have more traffic coming to my website?" Getting caught up in the idea of overnight success is easy, especially when it is being flashed at us from all different directions. "Why can't I be them?!" We want to be the next big thing and achieve our goals as quickly as possible, even when we are unpr[...]
Content marketing has become essential to any successful marketing strategy in today's digital landscape. Not only does creating valuable and engaging content help you attract and retain your target audience, but it also helps you boost your brand's visibility and establishes you as an industry leader. However, with the vast amount of content available on the internet (and we know how much there i[...]
As an entrepreneur, you're no stranger to the tasks and responsibilities of running a business. From managing day-to-day operations to strategizing for growth, it often feels like there's never enough time in the day to accomplish everything on your to-do list. You're trying to do all the things! That's where Marketing VIP Days come in. The benefits of Marketing VIP Days are the fact that they are[...]
It's crucial for small businesses to focus on developing a holistic narrative in their content strategy. A holistic narrative goes beyond short-term trends and viral content, aiming for consistency and interconnectedness in every aspect of marketing. Let's chat about the importance of a holistic narrative, how it can benefit your business, and practical steps to implement it effectively. By follow[...]
Congratulations, and good luck on starting your own blog! Writing your first blog post is an exciting milestone, but it can feel overwhelming for new bloggers, even from the first draft and post. But the most important thing and good news is that you're in the right place. Making blog optimization part of your writing process is a good idea - even if you are writing your first blog. It is an excel[...]
We have all heard the phrase that content is king. But there are a few things that play into factor here: people are inundated with content at the moment, people's attention spans are shorter than ever and if not done strategically, you can continue to produce so much content that you can burn out. That's why it's crucial for businesses and content creators to make the most out of what they've got[...]
If you've ever sat there wondering, "Wait, what's the difference between copywriting and content marketing?" or "Do I really need both in my strategy?" you're not alone. What is copywriting vs content marketing is one of those classic marketing questions that sneaks into convos I have with clients during a Marketing Cafecito. Here's the truth: copywriting and content marketing are like arroz y ha[...]
DISCLOSURE: SOME OF THE LINKS BELOW ARE AFFILIATE LINKS, MEANING THAT AT NO ADDITIONAL COST TO YOU, I WILL RECEIVE A COMMISSION IF YOU CLICK THROUGH AND MAKE A PURCHASE. Whether you run a local bakery or a small consulting firm, the success of your business often depends on how easily customers can find you on the internet. That's where SEO, or search engine optimization, comes in. Let's explor[...]