"It’s not just about what people see — it’s how they feel." In this episode, we’re digging deep into what really drives people to click, buy and come back. This isn’t about flashy design or trendy sales tactics — it’s about understanding the psychology of conversion and how you can use data-driven strategy to build a website that actually works (even when you’re off the clock). I[...]
"Marketing was being sold like a lifestyle, not a skill." In this episode, I'm getting honest about what it feels like to build your business and your brand in an online space that rewards shortcuts over strategy. From the polished aesthetic reels to the pressure to monetize every personal moment, we're breaking down the dissonance between what's trending and what works. I share how years of bac[...]
Your website needs to convert, not confuse. But if your pages are slow, your buttons are tiny or your visitors can’t figure out what to do next, they’re bouncing faster than Bad Bunny tickets. Website user experience, aka UX, isn’t just a nice-to-have. It’s the difference between someone saying “this site gets me” and someone peacing out in 10 seconds flat. Because real talk? Even the[...]
Your website should support your business and your peace. But too often, it ends up being another thing on your to-do list. You started your business to do what you love, not spend hours replying to DMs, manually booking clients, or fixing broken forms. In this episode of So, It Depends, we’re talking about how to make your website work for you, like the digital employee it’s meant to be. One[...]
Your work should support your life, not hijack it. But let’s be real, finding that balance isn’t always easy. Between chasing goals, hitting deadlines and trying not to let your to-do list run your life, it’s easy to forget that you matter just as much as the work you do. In this episode of So, It Depends, I’m reflecting on the lessons I wish I’d learned sooner about business, burnout a[...]
Your website isn't just a digital business card or something that just looks cute; it should be putting in work. Bringing in leads, building trust and making sales even when you're off the clock. In this episode of So, It Depends, we're breaking down the must-have website features every business actually needs (aka, the things that actually matter—not the extras that sound good but don't move[...]
Your website isn’t just a page with your logo - it’s your business’s virtual HQ, the heart of everything you do online. While platforms like social media and online marketplaces seem convenient, they can’t replace the stability, control and opportunity your website provides, which is why your website should be your main squeeze. It’s not just a “nice to have” - it’s the most import[...]
When it comes to running a business online, there’s no doubt social media is cool, but it’s also like a short-lived summer fling. Your website? That’s the long-term love story. Think of it like “Bennifer” (okay, maybe a bad example, but we were all living for it this year!) vs. a quick TikTok crush. Sure, social media gives you reach, but your website is the real deal that sticks around[...]
What is SEO for Small Businesses and Why Does it Matter? SEO stands for search engine optimization and is all about making sure your business shows up when people search for what you offer. It’s like your digital “open for business” sign, helping you connect with potential customers at the right time with information about your business. Small business SEO is a chance for small businesses t[...]
Ever wonder who’s really visiting your site and what keeps them around? Knowing your audience isn’t just a “nice to have” –it’s a must-have if you want a website that actually works for you. From small businesses to big brands, Google Analytics is the go-to tool for understanding who’s visiting, engaging and converting on your website or mobile applications. With a quick setup of tra[...]